5 Things Every Business Proposal Should Have

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A business proposal is one of the most important documents you need to learn how to write. An effective business proposal does not get ignored.  After spending hours to put together a business proposal, why do some people get no results after submitting to potential clients while others seem to get a positive response? Successful business proposals include these five things:

 

A hook

First of all, your proposal must be able to catch the reader’s attention. To be effective, you must explain what your idea is and what it will mean for the reader. The reader will quickly lose interest if they don’t see how your proposal will benefit them. Put yourself in the reader’s shoes and imagine what they would want to hear. Be careful not to exaggerate as this may undermine the trust you are trying to build with your reader.

 

A problem

Here, you tell your reader why they need your services. You identify issues or flaws with their business or a niche in the market that could be exploited. You’ll need to show that you completely understand the nature of the problem for your reader to trust you.

 

A plan

Your plan will show the reader just how you will solve the problem with your product or service. There’s a balance here to be found though. If you’re too specific and detailed, your idea may be taken and copied. If you’re too vague, you may not be taken seriously.

 

Your qualifications

It’s important that your reader knows what makes you qualified to solve a problem or help his or her business. Perhaps you may have academic qualifications in that area or you may have had years of experience working in that field. You must communicate this clearly to the reader so they can be convinced that you are the right person for the job.

 

Cost

Include all the costs involved in implementing your proposal. This will help the reader determine if they will be able to afford your services. It also helps the reader to determine how much they would benefit from doing business with you. The more ambiguous the costs involved, the less likely they are to accept your proposal.

 

 

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